Creating Brand Loyalty with Mind Gig

Creating Brand Loyalty with Mind Gig
Jacob Malewitz

First, let’s talk about the online brand dynamic and how it has evolved over time, how it will likely further evolve, and where you should make some key decisions. The online brand is one of the largest growing markets online; literally billions of hits every day on social media platforms like Facebook, MySpace, YouTube, and Twitter are hits on branded items. Someone likes the latest NBC comedy; other finds a page on how to mix drinks with a custom drink mixer; another video points out career options overseas.
The possibilities are endless. Another interesting statistic is the rate of brands being searched online. The statistics  are mind boggling, with product searches being around 50% for brand names. That means instead of searching for “best pickup truck” you are getting “Ford’s F-150.” It’s another case of a brand creating such an impression via multiple channels that it gains its own power.



With so many searching for brands, you can easily see brand loyalty is quite important, especially for online branding. How do you create such loyalty?

1-Let Them Inside Your Store
When they walk into the door, what do they see? Actually, what do they think? Usually you get questions. Can I trust this company? How will this help me and my family? Are these guys experts on what they do?
Those questions need to be answered immediately, not with a pop up ad, but with a clear showing that you can be trusted (Better Business Bureau accredited), that you can save them time and money (specials and free articles),  and even more that you know the subject, with the text both educating and selling on your product/service.
That’s tough. But it’s what you need to do.

2-Be Clear With Your Service
Next,  design shouldn’t be underrated. Be clear what you are selling, its price, and how fast you can send it or get it done. Everything from your shopping cart to your quote page will be examined by the buyer. It doesn’t have to be perfect, but design is less about ambition and more about usability.

3-Give Help
Customer service has become a major point of interest online, mainly because the best do it so well. If you are a smaller company, testimonials are golden. Today, hiring a customer service representative to help explain your services in a chat is commonplace and simple.

4-What’s the  Difference?
What’s the difference between your company and the store down the street? Many online booksellers offer good discounts to keep buyers out of major book stores, and buying from them. For brand loyalty, making your store the better deal creates it. If you come through for a better price, it’s economics. Amazon is better than any other web bookstore, mainly because of the entire experience, big discounts, and so on. Ebay is more profitable than most other real auction companies, and give you more money for your sales than going to the pawn shop. They ‘re need to be some advantages in buying from you.

5-Study Your Customers
In online branding, it’s even easier to get a grasp of who your customers are. People going online for Christmas gifts are a big market. People who want to find a job online have created a large market for job prospecting too. These customers are all of different demographics. To study your customers, one of the best  ways is to use social media like Facebook, Twitter, MySpace, etc. These allow to not only study your clients, but to create brand loyalty with daily updates on Twitter or Facebook.

6-The Experience
Really, this is just the tip of the iceberg for how to create brand loyalty, but creating a complete experience is perhaps the best way to both 1) create brand loyalty and 2) earn repeat visitors. Many online sites, especially social media sites, have made it commonplace for someone to visit them 10 or mote times in a day. Visiting your Twitter page 10 times is common! And with so many companies offering daily specials, like Amazon’s Gold Box, you can expect repeat buyers in more shopping venues too. The secret is the complete integration of design, content, and marketing. You don’t have to put 10 flash videos on your site, but you can create an experience which will make you remembered by every customer.